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MKT 100 Principles of Marketing Final Exam 1[Graded - A]
- Answers • 8 pages • 2020
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These are questions and answers for MKT 100 Principles of Marketing. This will help; 
a. Explain the concept of marketing and its function in society.
b. Explain the marketing planning process, market segmentation, and the development
of the key elements of a marketing strategy.
c. Identify critical factors affecting the behavior of consumers and commercial/
organizational buyers.
d. Describe the process of market research and various marketing research methods.
e. Explain the major elements in ...
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